Snaxshot is a newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández
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Creator Economy
Probably one of the most overused terms in the past couple of years —creator economy describes those who have been able to capitalize from their output by leveraging digital platforms such as IG, TikTok, Twich, Youtube etc, mostly through content creation. Whether amassing audiences that span millions, or opting for niche, creator economy describes the leveling of the playing field when it comes to creating a “brand” that holds the potential of being developed into multi-million if not billion dollar powerhouses in the same way CPG giants have been able to. The creator economy is estimated to be worth $100 billion with almost 50 million “creators” as of 2022 —vastly newbies or amateurs, not everyone has what it takes to transcend beyond thei…
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