Latest on Web3 F&B
A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
Snaxshot is ad-free as we are community funded, if you enjoy our content, contribute here. 🤗
Come on in, the water’s warm, you know you want to!
Decentralize SNAX
As promised, I’ve been keeping my eye out for how web3 x F&B are evolving, back in October we compiled the first few examples, it’s truly a fascinating space, consider that this industry is already undergoing many a revolution, whether it’s via labor force (fuck yeah) influx of emerging brands in food and beverage, and of course technology. Though web3 has its much necessary criticism, it’s also creating some very interesting leveling dynamics. Here’s a recap of different iterations of these intersections, let me know if you know of any else that we should include, and please share any experiences you may have with me!
FWB x Taika —Not the first time that they are setting a precedent, FWB is set to be the first DAO to launch a beverage, be on the lookout for their sparkling yerba mate.
How it’s structured:
FWB purchases a number of cases of product, receives a profit share on all cases sold.
Leveraging Taika’s expertise, FWB focuses on co-creating design and marketing efforts around launch.
FWB members can get involved via partnership by contributing actively on marketing and design or be part of a volunteer focus group.
Leisure Project— Another example of web3 community as co-founder beverage, targeting GenZ and focusing on "better hydration” the founders are creating a beverage that benefits young creatives as we shift to more “on screen” life.
Fountain— This hard seltzer launched an NFT sweepstakes last month, the winners would receive a “yield bearing” Fountain fridge NFT, you earn $eltzer everyday for 365, every 12 $eltzer can be redeemed for a 12-pack, that means this is ultimately the equivalent of 12x NFT, but that’s all you get, it’s like by the time you get to 365 $eltzer, it becomes just a memorabilia.
Bored Breakfast Club —Recently launch, or “minted” they consist of 5,000 unique breakfast scenes, living as NFTs. Their chef, host, and barista, who simply goes by “Breakfast,” they programmatically generated a series of meals in exotic locations, with 200 unique traits available, each breakfast is served as an ERC-721 token on the Ethereum and includes a high res image banner.
Roadmap:
At 10% sold, every NFT unlocks a 340g/12oz bag of their premiere blend, which we’re referring to as “Continental Breakfast.” (They partnered with LA based Yes Plz coffee)
At 40% sold, every NFT will unlock their second blend, “Greasy Spoon.”
Each coffee drop will be five weeks apart.
For each blend, NFT holders go on “Claim Coffee” page, connect wallet + enter shipping information to receive coffee. This structure is used so secondary market buyers still have opportunity to get in on the coffee releases.
BitcoinBars —First iteration of a Willy Wonka web3, this NFT can be redeemed for a physical chocolate bar that comes in 3 possible flavors, that will be randomly assigned once you’ve minted, price is .05 ETH ≈ $162. If you are able to collect all 3 flavors, you get a black label bar, that can be redeemed for .25 Bitcoin ≈ $10,500 (as of today)
Nifty Pantry— Established by Zippy Pantry, they are the first functional pantry inside the m*taverse connecting food, art, gaming and community, both IRL and URL. They will mint + sell NFTs created in collaboration between local artists and emerging food brands - helping both claim space on web3.
ClubCPG— This community launched at the intersection of consumer packaged goods and web3, started last year by Chris Cantino and Jaime Schmidt, both veterans of the industry. They released Crypto Packaged Goods, a series of collectible NFTs facilitating networking and mentorship in the space. Since debuting, their members include a diverse roster of industry experts to renown NFT artists, IP lawyers, operators, founders, investors, etc.
The floor (min for value NFT) for this project has gone up to 6.8 ETH ≈ $22,000 —they have also launched initiatives like their most recent 12 Days of Christmas giveaway, to make their community more inclusive. Members include the likes of Bobby Hundreds, Brian Sugar (Novel), Andrew Steinthal (Infatuation) Ariel Wengroff (Ledger) Kat Cole (Athletic Greens) Tiffany Zhong (Islands) beloved anons like Bored Elon Musk, and cherished cult leaders, like me!
Maxwell Social— Part of the “proof of friendship” era, this social club sells an on chain social protocol.
How it’s structured:
Curation protocol layer—takes into consideration:
proof of loyalty
proof of friendship
proof of qualification
Right bidder > highest bidder, one must qualify to be able to bid for membership
Facilitate being a kickstarter for other social clubs by providing protocol to sell passes that give members different access depending on tier
Community as curator of their own IRL networks by providing protocol
FlyFish Club— Gary Vee’s awaited mint finally happened this month, remember that it’s the first iteration of an NFT eatery, as in a membership restaurant.
How it’s structured:
1,501 membership tokens for the FlyFish Club were made available to public and reserved 1,534 for company.
2 Tier-membership
FlyFish was priced at 2.5 Ethereum ≈$8,400
Access to restaurant + cocktail lounge
Still have to pay for food, must make reservations in advance, guests are allotted depending on table reservation
Can be leased (rent your membership)
FlyFish Omakase was priced at 4.25 Ethereum ≈$14,300
Access to restaurant, cocktail lounge and Omakase lounge
Still have to pay for food, must make reservations in advance, guests are allotted depending on table reservation
Can be leased (rent your membership)
Leasing membership, which is what I originally predicted in our first piece, will be adopted not just in this industry but across —think Equinox for example, spas, country clubs etc. Despite all the nay sayers, this actually makes it worthwhile considering the possibility of it as recurring revenue.
Poolsuite— None has been more successful than PS, leveraging an already existing online community, spanning almost a decade, as well as web3 dynamics to reveal the extent of possibilities in this space.
How it’s structured:
3-tiers of membership consisting of different perks:
Patron of the pool
Executive Member
Pool Member
Their latest drop set a new precedent in NFT membership space, an NFT Apple Wallet integration, as per usual, executed beautifully, nailing URL x IRL experiential, when you claimed your wallet, a receipt literally was printed, included with printing sound.
wallet provides QR Code for event access
Expect to see this wallet integration to become standard, company will be licensing it as well.
FWB —Perhaps the most renown crypto community at the moment, FWB has been pioneering bridging URL x IRL since its inception, since our last issue, they have continued to innovate on both tech and protocols as they continue to grow worldwide.
What’s New, You Ask?
FWB detailed in their Season 5 update:
A Directory, a unique non-transferable NFT that is minted upon your membership initiation (NFT as literal ID or passport)
It will contain personalized metadata, dynamically evolve over time based on on-chain patterns, fully customizable with stamps and stickers that one earns along the way.
They will be providing a Playbook for Gathering to all members across the world, allowing them to host their own event-to-earn in their respective cities, it includes:
Event Key —attach a desired token-gate amount
Promotion through FWB Event portal
Gatekeeper tool to run check-in at the door
Members accrue on-chain achievements unto FWB ID
Want to chat more snax?Join our Discord.
CafeteriaDAO—A curated community for people passionate about food, structured as a DAO, sharing these 3 core principles:
Share a common bond through appreciating food.
Structurally benefit from being both diverse and inclusive.
Aiming to build a sustainable global food community financially supported by its members.
From my own experience talking to its members, Cafeteria DAO is a fascinating intersection between tech and food insiders, in a Renaissance type of way, using DAO and web3 dynamics as leverage.
BurgerDAO —A community focused on building the first decentralized burger chain, think things like food creator and chef drops, their detailed manifesto can be found here.
How it’s structured:
Offer governance tokens to begin decentralized community governance and fund their first delivery-only burger restaurant. This will be their one and only fixed token supply, no more tokens will be created.
BurgerDAO will conceptualize (restaurant name, menu items, packaging) and operationalize initial launch.
Using ghost kitchen partner integrated with all delivery-apps, launch the burger chain in key locations.
Net profits from burgers ordered to go back to DAO treasury and the original creator of the food item.
FriesDAO —In sort of reverse of the latter, FriesDAO actually wants to buy existing successful franchises.
How it’s structured:
Raising USDC from community contributions in a public fundraiser and distribute $FRIES governance token proportionally to contributors.
Negotiate with franchise owners to acquire well-known profitable fast food franchises using FriesDAO community treasury.
Using franchise revenue, buy back governance tokens for FriesDAO treasury controlled by community governance, and repeat.
Walmart—Earlier this month, a video went viral with people thinking it was Walmart dipping its into the m*taverse, which wasn’t exactly right, but it wasn’t wrong either. Walmart has actually filed for several patents that make it known its intentions of diving into this space, including NFTs and their own crypto. Can see them incorporating some similar NFT to wallet integration or hey, maybe they decide to airdrop $WMT token to their OG + users! This makes a lot of sense considering they have continued to push into expanding their financial services, they hired TWO Goldman Sachs execs last year to oversee this endeavor.
Who would I love to see explore this intersection between grocer and crypto? Foxtrot.
Blockbar—NFTs have found a loving friend among luxury spirits category, and Blockbar is here to provide a platform for them to play on. They have become the exclusive marketplace for this intersection, their most latest drop, Hennessy.
How it’s structured:
They offer certified authenticity by working directly with luxury brands & offering consumers asset backed NFTs.
Partnering with brands, they coordinate minting process as well as storage, bottles are shipped to their secure warehouse in Singapore.
Warehouse is bonded, temperature controlled and insured. Storing one’s own spirits is difficult not to mention expensive so it comes included as a perk in the NFT.
You are given the option to redeem or sell it on their own marketplace.
Collectors receive 90% of their selling price. The remaining percentage is split between BlockBar and brands.
CryptoGrapes—Web3 wine store that mints NFTs that include discount, they also handle shipping and are working with wineries around the world. Your NFT also comes as the label of your wine bottle, super fun!
House of Rare—Tequila backed NFTs, specially manufactured with traditional methods in Los Arenales, Jalisco, their Tequila will only be produced in a limited batch of 777 bottles, each attached to their pertaining NFT.
TSI —Similar to the above, Top Shelf International is selling NFTs that allocate 10 agave plants per, that will then be produced in micro batch unique to specific NFT once they are ready. TSI has distributed 100 non-fungible tokens (NFTs) —each NFT has enough plants to make around 50 bottles with own distillation making it personalized.
Want more greedy snaxboi? We curate daily on Instagram.
Farmer’s Marketverse—This community, made up of farmer, home cooks, chefs, etc consists of 5,000 unique patrons (PFP NFTs.
How it’s structured:
Owning a patron doubles as part ownership of their virtual farmers market co-ops where all owners share in the benefits.
Members of community submit proposals to use virtual spaces, stores, booths/stalls, and amphitheater within their farmer’s market for everything from selling virtual produce & specialty goods to hosting virtual drum circles, concerts, and everything in between.
Our community has a say in which proposals are approved and will help shape what our metaverse farmers market will look like.
Revenue generated within will be shared with the community wallet and invested back in the project to fund future innovations as well as organizations that community votes on.
BIG GREEN DAO—A USA 501c3 non-profit that “believes growing food changes lives” will be leveraging DAO dynamics as a way to democratize and decentralize their grantmaking, led by Kimbal Musk.
A Culture of Coffee —A book NFT that offers a new model for cultural management and collective transfer of historical knowledge, making intangible elements of African heritage, more tangible. They will be collaborating with indie coffee brands, cafes and companies aligned with their incentives. Learn more here.
How it’s structured:
Token enabled virtual transmedia exhibit archive of 3D artifacts and NFT gallery
$COFEE tokens for supporters of the crowdfund
Gourmet NFT—Creating a structure that will enable foodies, fans and those that just want to be better and more diverse cooks to collect, organize and own unique recipes.
Foodverse—Based in India, foodverse is a platform that is merging many use cases for web3 in this space. It’s definitely a platform to keep an eye on.
How it’s structured:
Farm: Play-to-Earn Land where Farmers grow Ingredient crops
Farmer’s Market: Farmers sell their ripe produce to Collectors
Kitchen: Read Recipes & combine ingredients to mint Dishes
Playground: NFT Owners battle in Mini Games
Recipe Nifty —QR codes that allow for you to mint your favorite restaurant recipe.
Beware of the Rug
Before you leave, it’s important to reiterate, this space is new, you absolutely need to spend time doing your own research. I’m always down to chat, FYI.
Beware of rug pulls, which are web3 spoke for “scam” learn more about this here.
Don’t be afraid to ask, this space is so fucking new, just you reading this means you’re early, ask questions, don’t hesitate to reach out to leaders in the space, learning is cool bbs.
Snax Concierge 🛎️
🔮 For daily snax curation and memes follow our Twitter and IG.
🔮 Want to take this relationship further?! Join our Discord.
🔮 Share with your friends and let them know forecasting trends is the new astrology:
Nice write up!