Fuck Resolutions, Stay Resolute

New Year, New You?

Jan 3

A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.

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Come on in, the water’s warm, you know you want to!

Welcome back snaxpals, and HNY to those who celebrate —tbh we never left and that’s why I’m sharing with you, our latest Snax for you to partake in, introducing our 2022 Dry January guide. It features many familiar faces, the newest brands in NA (Non-Alcoholic) space as well as some upcoming ones — but before you embark on discovery, here’s some advice, fuck resolutions, stay resolute. Alternatively, if you’re gonna take time to map out your goals and how your life should operate for the next 12 months, may we suggest you mint it as an NFT? Considering statistically most of us fail to meet our NYE resolutions, you might as well capitalize from it, fractionalize failure, embrace chaos!

Oh shit you noticed our new look? It’s just a few minor changes, some nips and tucks here and there, just kidding, it was obviously a fucking teardown! We’re feeling ourselves but what I’m excited for most is that our guides will be ephemeral, one day they are there, the next they won’t so take advantage while they last and stay tuned for the next drop. Let me know what you think on our Discord, email me or airdrop your tokenized message, but be wary, $GAS is too damn high.

Now I'm lookin' to the sky to save me
Lookin' for a sign of life
Lookin' for somethin' to help me burn out bright
—Learn to Fly, Foo Fighters

Latest in Non-Alcoholic

Here are some highlights from our guide, newly launched and coming soon:

De Soi — Launched today from the likes of Katy Perry and the master distiller at AMASS, sparkling non-alcoholic aperitifs to cement my theory that CPG now stands for Celebrity Packaged Goods.

Nonny —Launching soon and soft launched in Vancouver this week, Nonny is short for non-alcoholic. Huge fan of their branding and I cannot wait to get ahold of their cans, their boxes are as equally visually appealing, be sure to sign up to get updated on their launch!

Monte Stella —Non-alcoholic (by way of removing alcohol) the latest brainchild of Monceau team (who also brought PARC to life, included in our guide here) an alternative to sparkling wine.

Future's made of virtual insanity now
Always seem to, be governed by this love we have
For useless, twisting, our new technology
—Virtual Insanity, Jamiroquai

Reformed Characters —Based in the UK, recently launched non-alcoholic cocktails that have the kind of surrealist branding we have been craving for in this space.

Recess Mocktail —The latest from Recess, non-alcoholic margarita with more down the line perhaps?!

I get knocked down, but I get up again
You are never gonna keep me down
I get knocked down, but I get up again
You are never gonna keep me down
—Thubthumping, Chumbawamba

Parch —Launching this year, non-alcoholic spirits, not the first of its kind (did you know there’s non-alcoholic Mezcal?) but one that’s aesthetic is inspired by the Sonoran desert. Be sure to sign up to keep up to date.

Blurred Vines —From the makers of Three Spirit Drinks, brought to you by winemakers and plant scientists Blurred Vines is their new line of alt wines.

And if at first you don't succeed (first you don't succeed)
Then dust yourself off and try again
You can dust it off and try again, try again
—Try Again, Aaliyah

Oracular Spectacular

Sake Sake: More proof on our prediction that sake is positioning itself to be the it drink of summer, see more here. Sake Sake is based in Australia and their bottles are one hell of a shelf stopper!

Malocchio: Added here because we fuck with this cultish, chaotic branding.

Vina: Like we said all year long, rebrands are the new relaunch, Vina (once ACV sparkling) is re-launching this year as pre-biotic soda, gut health is the new bliss!

Ope: Cold brew isn’t novel but damn is this branding LEGIT!

Scielo: Hailing from Monterrey, Mexico (a city that has been emerging as a F&B hot spot) Scielo is a newly launched brand of spritzers.

Full Circle Spirits: Beautiful, sustainable spirits and based in Australia.

OK! Sparkling: Newly launched, and more proof that restaurants continue to dive deeper into their own CPG, OK! is a line of seltzers from OK! Cantina.

Don't give up
You've got a reason to live
Can't forget
We only get what we give
-You Get What You Give, New Radicals

Spoonful of News

Want to save money while grocery shopping, according to CNBC you should skip meat and dairy, and stock up on … potatoes?
Here’s something to consider, the blurring of alcohol, spirits and seltzer, BigSoda getting into alcohol and vice versa.
Vertagae is a new line of vegan cheese, created by chefs and from ex-Chipotle execs.
Alt-meat achieving price parity? According to Israeli startup, Future Meat, with their latest founding round ($320 M) may have been able to achieve just that?

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