A newsletter on upcoming food and beverage trends that offers a curation of brands and aesthetics written by Andrea Hernández.
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Come on in, the water’s warm, you know you want to!
Happy Friday, normally Snaxshot goes out only once a week, but thought it would be apropo to have a group sesh, per say, before we go back to our regular thot leadership as your snaxboi en residence. If you haven’t done so yet, our Instagram is a MUST follow, we curate on the daily!
Before going back to business and considering it’s only the first week of January, wanted to make a compilation of minor cogitations and unscramble some thoughts along the way, think of it as a collage, a mood board perhaps? Grab some scissors, glitter and some glue, incoming brain dump:
aesthetic trends
musings & memes
spoonful of news
Millennials are this generation’s YUPPIEs, we’ve seen an explosion in these aesthetics all over fashion, see this WWD piece from back in 2020 and see GQ’s report on Yuppie Scum making a comeback. As with everything else, these trends tend to trickle down and be borrowed amongst industries, so it should come to no surprise that they would make their way to food and beverage. Started picking up on this last year when I started seeing a rise in Millionaire Roman fonts on seltzer cans.
If you’ve been here long enough you know that espresso martinis and I are quasi arch nemesis, not that I hate the taste but literally don’t get the point of them? Like what is the apropo hour for consumption and how is anyone ordering one not just like 3 kids under an oversized trench coat asking for what they perceive is an adultish drink?! Since back in 2020 I foresaw these would be shoved down our throats whether we liked it or not, last year I gave them a try and recounted my experience on Bon Appetit’s podcast, not to mention my words were immortalized in the New York Times.
No one is more excited for us to move on from this, and from where I’m standing it seems that this year will be the year of saké! Not that RTD saké is a novelty, but there’s been an influx of launches in the past year, canned in particular see SoSo and Shima (with more launches coming up) as well as a new kind of bottled look, one that emulates more Coveteur, luxe brands, take SakeSake for example. What say you, you ready for a saké summer?!
Last year we talked about tablescapes as the new signalers, particularly post—2020, the evolution of spreads and picnic 3.0. By the end of 2021, we picked up on a new kind of trend, Relaxed Renaissance, (more on that later) that led me down a rabbit hole of butter sculptures, schmearing stations, olive oil champagne towers, and spreads and dips finally getting their overdue recognition, constantly found at the corner of under appreciated and fuck you.
In 2022, we predict that parties will be a different kind of BYOB, Bring Your Own Bread —2020 led to the rise of the home baker turn business, a trend that permeated around the world from Australia’s beautiful baguettes from Cam’s bread, to the drool worthy challahs from Challah Dolly in NYC, to the bread bar at Super Dot in Madrid. We can’t wait to dip our freshly baked goods into the likes of Sunny tahini, (currently available in LA) and squeeze an ungodly amount of Graza (launching next week) paired with some castelvetrano olives, if only to make Allegra from Send Olives proud.
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Here’s a compilation of aesthetic trends I’ve picked up last year, that have shared only through Instagram, but it seems only fair to let you in on them to, on your marks, get ready —SCROLL!
When did pizza boxes become an IT accessory?
Definitely think that us being stuck in lockdown for all of 2020 shaped 2021 to fit the same sort of pattern that happened during the middle ages plague, leading to Renaissance, not to mention the boom in experiential and synaesthetics as we get back to IRL.
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Memes & Musings
These all come from our CMO (Chief Meme Officer) aka me. Enjoy!
No one ever talks about the biggest rebrand in history, ikyk.
Chi, chi, chi—chiaaaaaa!
90s kids, DO. NOT. PANIC!
You know it’s game over when…
Ready to fuck shit up! LFG!
Thinking about how we turned almonds unsustainable when they were a promise of a better alternative, awwww shit, here we go again!
NICE FUCKING TRY!
Mistakes, we’ve all made them.
Do you mind if I start? My THC is getting cold.
When your entire pyramid consists of ashwagandha seltzer…
Currently raising a round I’ve heard…
Once again, I’m asking you to please help me afford this lifestyle
Spoonful News
Ever since our web3 x dining piece came out we’ve spotted different iterations that are of note in this space:
CafeteriaDao —a curation of people passionate about food industry that are building out projects to tackle existing issues via web3 dynamics
BoredBreakfastClub —the first NFT coffee subscription
Maxwell Social —building a curation protocol layer for IRL social interaction aka “proof of friendship” space is opening May 2022.
BurgerDao — Decentralized burger chain via NFT and virtual kitchens and in line with our predictions of NFT to Eatery.
Creemees —another NFT to Eatery concept, with ice cream.
FWB x Taika —first DAO to launch a beverage (coming soon)
Leisure Project —Web3 meets co-created beverage
Poolsuite —launches the first NFT to Apple wallet integration that is cementing the future of “proof of membership” setting the standard for others to emulate
Coca Cola x Constellation brands to create a spiked Fresca.
Coca Cola x Topo Chico launch their iteration of Ranch Water.
Re: Fast Groceries, check out this op-ed on HNGRY.
Gone too soon, or maybe not soon enough, the cocktail Keurig calls it quits.
Bacardi enters the non-alcoholic space in an elegant way via Palette
Corona launches their non-alcoholic beer, Sunbrew that includes Vitamin D?!
Liquid Death raises $75M in their latest round, will soon introduced flavored versions. For more on the water wars, go back to this issue.
Snax Concierge 🛎️
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